Beauty Industry

HCT Packaging Launches Stardust Eyeshadows

HCT creates new design for Urban Decay

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By: Jamie Matusow

Editor-in-Chief

HCT Packaging continues its longstanding collaboration with cutting edge beauty brand Urban Decay, with the launch of the new Stardust eyeshadows.
Perfect for women on the go, this lightweight case has been designed to allow the user the ability to open it with one hand—giving the other the freedom to apply the eyeshadow. The case features a unique and innovative opening mechanism; simply give the case a small squeeze to pop the lid open and get to the product.

Nick Gardner, VP of sales at HCT CA comments: “We are always looking at ways of making our compacts more usable, but also tactile and fun. We think
this design encourages the end consumer to pick these products up. They are lightweight, using less plastic, but still very visually appealing. Based on the success of this design, we are currently working on a full set of these designs that will include palettes and more shadow cases.”

Already a favorite with makeup lovers in the U.S., the Stardust shadows have also recently hit stores in the UK.

Luxe Pack Booth No. E9

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